The ghost filter prank is simple: a normal-looking selfie video where a grey, long-haired ghost with huge white eyes slowly rises behind the person filming — who keeps smiling, completely oblivious. Send it to a friend as if it's an ordinary video, and enjoy the reaction at second six.
This guide covers the three ways to make one, from the 60-second AI method to manual editing, plus the tips that separate a great scare from a mediocre one.
This is the method this site was built for, and it's how most of the videos on your feed are made now.
Time required: about a minute of actual work. Cost: one-time packs — $7.99 for 1 video, $12.99 for 2, $28.99 for 5. No subscription.
If you'd rather do it by hand:
Time required: 15–30 minutes once you know what you're doing. The catch: the ghost looks like exactly what it is — an overlay. Because it isn't lit to match your room, sharp-eyed victims spot the seam, and the effect tips from "terrifying" to "nice edit".
Some platforms ship ready-made ghost or horror AR effects. You open the effect, film yourself, and post.
Time required: 2 minutes. The catches: you have to film yourself; the effect badge on the video announces "this is an effect" before anyone gets scared; the ghost floats on top of the scene like a sticker; and everyone has already seen these effects, which is the death of any prank.
| AI (one selfie) | CapCut manual | In-app effect | |
|---|---|---|---|
| Time | ~1 minute | 15–30 minutes | 2 minutes |
| Need to film yourself | No | Yes | Yes |
| Ghost blends into the scene | Yes | Partially | No |
| Looks like a normal video | Yes | Mostly | No (effect badge) |
| Works on any platform | Yes (MP4) | Yes (MP4) | Platform-locked |
| Audio included | Yes | Add it yourself | Usually |
For a prank, the deciding factor is the last mile: the video has to pass as a normal selfie video long enough for the ghost to appear. That's what AI generation does best, because the ghost is rendered into your photo's lighting rather than pasted on top.
The best ghost video fails if it's delivered wrong:
Does it cost anything to try? There is no free trial — videos are sold as one-time packs starting at $7.99 for one video. Failed generations are never charged.
Can I use a photo of someone else? Only with their consent, and only adults. You're responsible for the photos you upload.
Will every generation look the same? No — generative models produce a unique take every run. If one isn't scary enough, regenerate with a different photo or style.
Can I post the result on TikTok? Yes. The output is a standard 9:16 MP4 with audio, ready for any platform.
Ready to try it? You can make your first ghost video in about a minute.